Zohra Mouhetta: Lose Your Belly

Zohra Mouhetta: Lose Your Belly

Zohra Mouhetta: Lose Your Belly

Objective: To design a business card for fitness trainer Zohra Mouhetta that complements the effectiveness of her personal training programmes and makes for a memorable hand out to prospective clients.

Concept: To stand out from all the leave behinds people receive every day, we designed a unique, foldable business card that invites the recipient to interact with it and clearly demonstrates what personal fitness training can do for the body.

Outcome: Though exact response rates were not available at the time of this submission, the number of enquiries and sign-ups, including corporate clients, increased substantially within a month.

Advertising Agency: Leo Burnett, Dubai, United Arab Emirates

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Category: Guerilla

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