YWCA Video: Demand Equal Pay

YWCA Video: Demand Equal Pay

YWCA (Young Women’s Christian Association) and advertising agency DDB from New Zealand have released this shocking video lately.

The short spot raises our awareness about gender equality. In New Zealand, as well as in many other countries, men are being paid more than women for the same jobs. Therefore, the creatives inverted the situation: what your reaction would be, if you would have to pay more for a ticket, just because you are a man?

Watch the video, spread the word and share your opinion about the cause.


Agency: DDB New Zealand
Client: YWCA
Executive Creative Director: Andy Fackrell
Creative Director: Steve Kane
Art Director/Copywriter: Jonathan McMahon
Art Director/Copywriter: Lisa Fedyszyn
Art Director/Copywriter: Simone Louis
Art Director/Copywriter: Toby Morris
Agency Producer: Jane Mill
Planner: Jamie Barrett
Production Company: Thick as Thieves
Director: Zoe McIntosh
Producer: Claire Kelly
Executive Producer: Nik Beachman
Director of Photography: Andrew McGeorge
Editor: Steve Gulik
Grade: Toybox
Sound Production Company: Factory Studios
Audio Engineer: Clive Broughton
Print Producer: Andy Robilliard
Print Designer: Amanda Summersby
Online Creative Director: Aaron Goldring
Art Director/Copywriter: Matt Webster
Art Director/Copywriter: Ben Barnes
Senior Interactive Designer: Sam Schrey
Digital Director: Paul Pritchard
Developer: Robbie Boyd
Developer: Simon Crocker
Developer: Jarrad Edwards
Producer: Paul Shannon

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