YUZU and Mexico’s creative agency DraftFCB have teamed up to make this funny advertisement.
The short video features a young guy. He seems to be bored. If that would not be enough, he is being chased by a giant cricket. He goes everywhere after the guy: the cafe, waiting room, library… Although the cricket is entertaining – he plays and sings, but the guy does not seem to be happy with him.
Director Jonathan Gurvit explained: “In Mexico, when young people are bored, they tend to say ‘cree cree’, emulating the cricket sound“. So it inspired the video that promotes the live TV which can be watched on any portable devices: cell phones, tablets, laptops, etc.
Watch the funny ad and share your opinion about it.
Advertising Agency: Draftfcb, Mexico
VP Creative: Ignacio Zuccarino
Creative Directors: Ariel Senzacqua, Martín Giudicessi, Salvador Pacheco
Copywriter: Ricardo Aráoz
Art Director: Viridiana García
Producer: Julio López
Producer: Héctor Méndez
Account Grouper: Carlos Márquez
Account director: Pilar Ortega
Production Company: Primo Buenos Aires
Director: Jonathan Gurvit
Executive Producer: Caro Cordini
Producer: Victoria Piantini
Postproduction Producers: Sebas Lopez, Majo Villalba
Production Services: The Maestros
Producer: Sara Calles
Colour Correction: LaPosta
Sound Design: Javier Umpierrez
DOP: German Lammers
Art Director: Rodo Fernandez