Yıldırım Ozdemir is a hair stylist in Istambul, Turkey. To promote his services he launched a print ads campaign with a tagline “What defines you is your hair”. The goal is to show the importance of a unique and stylish haircut to one’s personality. The prints show two famous persons, Elvis Presley and Marilyn Monroe, who have completely different haircuts. And because of that they look almost unrecognizable. These examples really prove that haircut can be a big part of person’s unique appearance. It is exactly what Yıldırım Ozdemir wants his customers to think.
Advertising Agency: Bedandbreakfast, Istanbul, Turkey
Creative Director: Burak Arici
Copywriter: Erçin Mor
Art Director: Sani Levi, Taner Ugan, Serhan Acar
Illustrator: Yasin Aktasgil