Wishing to reinvent the traditional media and inspired by the success of reality shows the Yellow Pages decided to launch a very interesting project in Israel called “The Billboard Master”. A giant “reality board” will house Big Brother winner Eliraz Sadeh and Survivor winner Natan Bashevikin who will battle to maintain their living space inside the board.
The whole show is being filmed by six cameras and broadcasted on three different online channels (Yellow Pages minisite, Mako, Channel 2 online website and Walla, Israel’s # 1 website). Of course, everyone wishing can watch it live there on the spot.
Each contestant will perform assignments and tasks while living inside the board using Twitter, Facebook, smart phone applications, a website and SMS. The winner of each task will have his living space increased and a partition will slide over decreasing the size of the loser’s living space. The game will continue until one contestant runs out of living space.
Although I don’t understand a word of what the guys talk, the project is very nice:
Released: September, 2010
Client: Yellow Pages
Advertising Agency: Shalmor Avnon Amichay / Y & R Interactive