Yellow Pages Commercial: Pursuit

Yellow Pages Commercial: Pursuit

French brand Yellow Pages presents its modern digital Professional Directory and address book.

The video drags you in the middle of a race. The hero is trying to escape from two pursuers both powerful and threatening. In the end, the hero of this film finds a solution allowing him to escape the danger as in a good American movie. In the end voice announces: With Yellow Pages, the solution is around you.

The advertisers said, the idea of a commercial is that Yellow Pages would find solutions around you. It highlights the mobile application so that it would reach a younger, more urban audience and presents Yellow Pages brand as modern and innovative.

Watch the video and have a good laugh.

Credits
Advertising Agency: BETC, Paris, France
Creative Directors: Stéphane Xiberras, Jacques Jolly
Art Director: Flavie Macaigne
Copywriter: Morgan Sommet
Director: Jean-François Richet
Production: Quad
Sound Production: Schmooze
Published: April 2012

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