French brand Yellow Pages presents its modern digital Professional Directory and address book.
The video drags you in the middle of a race. The hero is trying to escape from two pursuers both powerful and threatening. In the end, the hero of this film finds a solution allowing him to escape the danger as in a good American movie. In the end voice announces: With Yellow Pages, the solution is around you.
The advertisers said, the idea of a commercial is that Yellow Pages would find solutions around you. It highlights the mobile application so that it would reach a younger, more urban audience and presents Yellow Pages brand as modern and innovative.
Watch the video and have a good laugh.
Advertising Agency: BETC, Paris, France
Creative Directors: Stéphane Xiberras, Jacques Jolly
Art Director: Flavie Macaigne
Copywriter: Morgan Sommet
Director: Jean-François Richet
Sound Production: Schmooze
Published: April 2012