Xbox and advertising agency CP+B have released a new hilarious campaign recently.
The spot features former NFL players – Brian Urlacher and Ray Lewis. The two are watching the games in their homes and play a video game simultaneously. Ray Lewis takes it all very seriously and even wears an outfit! Xbox One enables you to switch a video game from a television in an instant.
Watch the spot and tell us if you liked it.
Agency: CP+B, USA
Chief Creative Officer: Rob Reilly
Executive Creative Director: Adam Chasnow
Creative Directors: Alex Lea, Avital Pinchevsky
Art Director: Nick Scarlet
Copywriter: Aaron Sanchez
Director of Video Production: Chad Hopenwasser
Executive Integrated Producers: Sloan Schroeder, Aaron Kovan
Senior Producer: Laura Keseric
Integrated Producer: Jackie Maloney
Junior Integrated Producer: Jamie Slade
Executive Integrated Producer: Bill Meadows
Integrated Music Producer: Chip Herter
Production Company: Hungry Man
Director: Hank Perlman