WWF and advertising agency John St. from Canada have released a new hilarious campaign lately.
The company fights global warming. To mark the Earth Hour, when people are encouraged to turn off the lights, the creatives have released these hilarious videos, that feature cheerleaders. The guys perform an entertaining number with a funny twist in the end. Just turn off that light, already!
Watch the videos and have a good laugh.
Agency: John St., Canada
Creative Directors: Stephen Jurisic, Angus Tucker
Copywriter: Keri Zierler
Art Director: Hannah Smit
Agency Producers: Cas Binnington, Alisa Pellizzari
Account Service: Amelia MacGregor, Melissa Tobenstein
Brand Experience / Planning: Allison Coggins
Director: Shelley Lewis
Production Company: Suneeva/Asymmetric
Executive Producers: Geoff Cornish, Jason van Bruggen
Line Producer: Kristina Anzlinger
Digital Production: Marc Cattapan, Bogdan Chmielewski / john st.
Digital Production: Tim Willison / Oddly Studios
Executive Producer: Stephanie Hickman
Editor: Melanie Hider
Post Production: Alter Ego
Exec Producers: Greg Edgar, Jane Garrah
Audio House: Vapor Music
Creative Director: Joey Serlin
Exec Producer: Gavin Nevsky
Head Engineer: Julian Rudd
Casting: Jigsaw Casting
Casting Director: Shasta Lutz