WWF Commercial: Save the Planet

wwf-save-the-planet

Save The Planet ballons

This piece is composed of 2 balloons, one inside the other. The internal balloon represents our planet, and the external one shows the layer of pollution in the atmosphere. WWF balloons were distributed by volunteers in open spaces. People who received the ballons were told to use a pin attached to the tag to blow up the exterior balloon. By doing so, we can see planet Earth with no interference, and this demonstrates that if everybody helps we can stop pollution on our planet.

Released: May 2009
Advertiser: WWF
Campaign:  Save the Planet
Agency: DDB Brazil
Country: Brazil

Creative Directors: Sergio Valente, Julio Andery, Rodolfo Sampaio
Art Director: Alexandre Magre
Media: Fabricio Andrade, Fabiana Manfred
Photographer: Sergio Prado
Producer: Nereu Marinho Da Costa

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Category: Guerilla

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