WWF-Canada Video: The Inevitable News

WWF-Canada Video: The Inevitable News

WWF-Canada and advertising agency John St. have released this video, that raises our awareness about a new government plan.

The campaign’s goal is to stop the proposed construction of the Northern Gateway Pipeline, which goes through Great Bear region in British Columbia and is ecologically sensitive. The “breaking news” stresses the importance of the region and indifference of the politicians. More videos will be shown on WWF-Canada’s Facebook page.

Watch the video, support the cause and spread the word.


Agency: Canada
Creative Directors:
Associate Creative Director / Art Director:
Associate Creative Director / Copywriter:
Agency Producers:
Agency Digital Producer: Cas Binnington, Ryan O’Hagan
Account Team Lead: Melissa Tobenstein
Account Executive: Amelia MacGregor
Director: Christopher Hutsul
Production Company: Soft Citizen
Editor: Ross Birchall / Bijou Editorial
Visual FX: Track & Field
Music / Audio: Vapor Music
Colour: Redlab Digital
2nd Unit: Nicole Dorsey
Photography: Todd Duym

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