Wrigley Commercial: Say Hello to Fresh

Wrigley Commercial: Say Hello to Fresh

Wrigley’s Eclipse Mints and advertising agency DDB from Sydney have released this hilarious campaign the other day.

The campaign is called “Say Hello to Fresh” and takes a guy to an amazing trip. As he meets a huge biker, which means “trouble”, the young man simply chews Wrigley and says “Hello!”. Freshness and friendliness lead him to a chain of incredible events. Watch his journey, which ends in a circus!

Andrew Leakey, Wrigley managing director, said: “We are delighted to be launching a new campaign and direction for Eclipse. The new ‘Say Hello To Fresh’ positioning helps us tell our consumers an exciting and engaging brand story.”

Watch the spot and have a good laugh.

 

Credits
Marketing Manager: Alexandra Skolarikis
Brand Manager: Annabel Badilla
Agency: DDB Sydney
Executive Creative Director: Dylan Harrison
Deputy Executive Creative Director: Darwin Tomlinson
Creative Director: Scott Huebscher
Creative Team: Harry Towle and James Sexton
Planning Director: Ryan Richards
Group Business Director: Rebecca Crawford
Senior Business Director: Daniel Lipman
Business Director: Danielle Richards
Designer: John Hayles
Producer: Claire Seffrin

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