Wrigley’s Eclipse Mints and advertising agency DDB from Sydney have released this hilarious campaign the other day.
The campaign is called “Say Hello to Fresh” and takes a guy to an amazing trip. As he meets a huge biker, which means “trouble”, the young man simply chews Wrigley and says “Hello!”. Freshness and friendliness lead him to a chain of incredible events. Watch his journey, which ends in a circus!
Andrew Leakey, Wrigley managing director, said: “We are delighted to be launching a new campaign and direction for Eclipse. The new ‘Say Hello To Fresh’ positioning helps us tell our consumers an exciting and engaging brand story.”
Watch the spot and have a good laugh.
Marketing Manager: Alexandra Skolarikis
Brand Manager: Annabel Badilla
Agency: DDB Sydney
Executive Creative Director: Dylan Harrison
Deputy Executive Creative Director: Darwin Tomlinson
Creative Director: Scott Huebscher
Creative Team: Harry Towle and James Sexton
Planning Director: Ryan Richards
Group Business Director: Rebecca Crawford
Senior Business Director: Daniel Lipman
Business Director: Danielle Richards
Designer: John Hayles
Producer: Claire Seffrin