Wrangler Commercial: Why

Wrangler Commercial giving us a question why? Advertising Agency: Fred & Farid, Paris

Why do we stand up knowing we will be knockdown again? Why do we love knowing it will end? Why do we fight knowing we can lose? Why do we claim up knowing we claim back down? Why do we Jump knowing we will be brought back to earth? Why do we speed up knowing we will be out run? Why we will get on knowing we will fall off? Why do we live knowing we will die?

Wrangler – We are animals.

Advertising Agency: Fred & Farid, Paris, France
Art Directors: Baptiste Clinet, Nicolas Lautier
Copywriter: Baptiste Clinet, Nicolas Lautier,
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes, Matti Djateu
Agency Producer: Robin Accard, Yann Yap
Director: Max Hykel
Production Company: DPE7
Editor: Yannis Rachid

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