World of Warcraft has made this short commercial that reached an overwhelming 31 million views on YouTube.
Maybe the answer lies here: the video features martial arts pro, television star Chuck Norris. As he lends his face and fists not only to the ad but to the game, as well. Fight like a Chuck Norris, so to speak.
You can compare the video with the second below that stars Mr. T and is about 30 times less popular. Can tell the difference?
Watch the videos and tell us what do you think about them.