Microsoft’s Windows 7 advertising campaign “I’m a PC and Windows 7 was my idea” has officially taken off. The new marketing campaign that Microsoft will be running in no less than six countries started on October 22nd, 2009. October 22nd is the official general availability date for Windows 7, and Microsoft is revealing the advertising effort that will help introduce Windows 7 to customers.
The “I’m a PC and Windows 7 was my idea” ads are boasting the concept that Windows 7 was built the way that end users wanted it to be built. Microsoft is stressing that it made Windows 7 faster, cleaner, less RAM hungry, faster to boot, etc.
The marketing campaign was put together by Crispin, Porter + Bogusky, the same ad agency that created the “I’m a PC” push set up to bring new life to the Windows brand. With “I’m a PC and Windows 7 was my idea” Microsoft continues on the same line, making users feel special, listened to, part of the biggest community worldwide, independent of race, location and language.
The new campaign will include TV, print ads, banner ads, posters/billboards and branded-entertainment elements.
The WindowsVideos channel on YouTube has the first three commercials part of the marketing push, which you can see below:
I’m a PC and Windows 7 was my idea Commercial: Collaboration
I’m a PC and Windows 7 was my idea Commercial: Jack’s Snap
I’m a PC and Windows 7 was my idea Commercial: Steven’s HomeGroup
Microsoft is taking a much more product-oriented approach with this campaign as we see from 15 second ad spots titled “7 second demos.”
7 Second Demos: Shake
7 Second Demos: Faster Wake-up
7 Second Demos: Preview
7 Second Demos: Snap
Also watch some print ads below for new “I’m a PC and Windows 7 was my idea” advertising campaign.
Agency: Crispin Porter + Bogusky, Boulder, Miami
Co-Executive Creative Directors: Rob Reilly, Andrew Keller
Creative Director: Tim Roper
Interactive Executive Creative Director: Jeff Benjamin
ACD/Art Director: Dave Steinke
ACD/Copywriter: Michael Craven
Head of Video, Integrated Production: Matt Bonin
Executive Integrated Producer: Paul Gunnarson