Recently Wilkinson Sword has presented a viral video where they say and show that men have hair all over their stuff and they need to get it off. And they can do that with the new Wilkinson Sword Quattro Titanium Body Trimmer. Instead of showing real problematic body parts they tell a story about three guys who literally have hair all over their stuff.
The video directs people to the website where you can get instructions how to get hair off your stuff. Well, kind of.
Agency: JWT NY
Production Company: @ Radical Media
Director: Joakim Reveman
Art Director / Copywriter: Sara Worthington
Chief Creative Officer: Ty Montague/Harvey Marco
Executive Creative Director: Sarah Barclay
Creative Director/ art director / copy: Georgina Hofmann
Creative Director/ writer: Lisa Topol
Creative Director/ art director / copy: Samira Ansari
Copywriter / Art Director: Armando Flores
Designer: Yangjie Wee
Country: United States of America
Editor: Paul Snyder at Lost Planet
Music: Pull Music