Wilkies Martial Arts Academy launched a print ad campaign. All four posters have the same line but it’s written in four different ways. The concept is to show basic locations or situations where there is a danger to be attacked. The ads offer a chance to avoid such situations by getting ready for them. And to be prepared for them, you would need to use Wilkies Martial Arts Academy services.
Advertising Agency: Ogilvy, New York, USA
Art Director: Rich Wallace
Copywriter: Richard Ryan
Retouchers: Brad Palm, Maggie Palm
Photographer: Shawn Michienzi