Whiskas and advertising agency AMV BBDO from London have released this beautiful video from their campaign.
The spot features a wonderful leopard, that is running in the backyard of the house. However, when it enters home it turns out that it actually is a cute domestic cat. The creatives have pulled off this brilliant idea, that big instincts still occur in the little cats. Also check out the prints from this campaign.
Watch the spot and behind the scenes video.
Agency: AMV BBDO, London
Executive creative director: Paul Brazier
Creative directors: Andy Clough and Richard McGrann
Copywriter: Diccon Driver
Art director: Alan Wilson
Copywriter: Milo Campbell
Art director: Sonny Adorjan
Agency planner: Ila De Mello Kamath
Account team: Carmen Vasile, Oliver Clark, Jane English, Talya Baker
TV producers: Yvonne Chalkley and Kate Jenner
Director: Chris Palmer