Whiskas has launched visually impressive spots to promote their so called Cat Network which is basically a website for cat lovers. The website can offer information about cat nutrition and other ways how to keep your pet healthy. You can also share photos, videos or your stories. Of course, the best way to attract people to this website is to show them the pets they love so much. In this case, the ads show pouncing, leaping and drinking cats in slow motion. See the videos below.
Advertising Agency: Proximity, Toronto, Canada
Creative director: John Gagne
Associate Creative Director: Dave Stevenson
Copywriters: Dave Stevenson, Justin Olding
Art directors: Jeffrey Da Silva, Mark Rawlinson
Production House: City: Culture Creative and Co.
Executive Producer: Sophia Peckan
Director: Craig Goodwill
Director of Photography: Henry Sansom
Editor: Culture Creative and Co.
Music: Earthship by Jonathan Geer
Account Management: Simonne Darby