Which? TV Commercials ‘Digital camera’ and ‘Washing machine’

Which? TV Commercials ‘Digital camera’ and ‘Washing machine’

Which?, the consumer product reviews magazine, has launched a two new TV ads, trying to attract younger customers.

In these commercials is focusing on stringent testing process employed by Which? reviewers. One features a washing machine and the other a digital camera.

In first commercial we see a man testing the durability of his digital camera in a rather extreme way (like Which? tests digital cameras by shaking them up to 900 times an hour to test their image stabilization function).

Second commercial titled “Washing machine” follows a dog running into a field and rolling around in a muddle puddle and walking over washing to showcase what Which?’s stringent testing method is.

Advertising agency: MCBD
Brand name: Which?
Copywriter: Dan Gorlov
Art director: Rachel Le Feuvre
Planner: Oli Waterstone
Media agency: MC&C
Media planner: John Willacy
Production company: Hungry Man
Director: Roderick Fenske
Editor: Kate Owen
Post-production: MPC
Audio post-production: WAVE

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