Weigh Watchers organization found a very simple and interesting decision to promote their services. Everybody is familiar with tear-off posters often seen in supermarkets or street blackboards. But usually they are too boring to attract any attention. In this case, the tear-off layout is made way more interesting and it encourages people to take a part of the poster. It is because every torn part makes the woman on the poster look thinner. And the slogan “together we get rid of pounds” is very suitable because to make the woman thin, everybody has to tear a small part of the poster.
Advertising Agency: Euro Rscg Zuerich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Nemi Gajic
Graphic Designers: Roswitha Brülisauer, Isabelle Bühler