Weightwatchers Prints: Treat Yourself Better

Weightwatchers Prints: Treat Yourself Better

Weightwatchers France has released an amazing ad campaign via advertising agency Fred & Farid from Paris recently.

The campaign consists of television ads and magnificent prints. It has already won Gold at the Epica Awards. The campaign encourages to treat yourself better. That does not mean that you should eat salad only. You may also treat yourself with something not that healthy from time to time, as well. The prints were made by a fashion photographer Rankin.

See these beautiful prints below.




grenn drop




stop the regime


Agency: Fred & Farid Paris
Director/photographer: Rankin
Art director/copywriter: Huang Feng
Art director: Pierre Jouffray
Agency executive producer: Emmanuelle Grenier
Account director: Isabelle Constant
Agency producer: Teodora Berglund

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