Weightwatchers France has released an amazing ad campaign via advertising agency Fred & Farid from Paris recently.
The campaign consists of television ads and magnificent prints. It has already won Gold at the Epica Awards. The campaign encourages to treat yourself better. That does not mean that you should eat salad only. You may also treat yourself with something not that healthy from time to time, as well. The prints were made by a fashion photographer Rankin.
See these beautiful prints below.
Agency: Fred & Farid Paris
Art director/copywriter: Huang Feng
Art director: Pierre Jouffray
Agency executive producer: Emmanuelle Grenier
Account director: Isabelle Constant
Agency producer: Teodora Berglund