Weightwatchers France has released an amazing ad campaign via advertising agency Fred & Farid from Paris recently.
The campaign consists of an amusing television ad and magnificent prints. It has already won Gold at the Epica Awards. The campaign encourages to treat yourself better. That does not mean that you should eat salad only. You may also treat yourself with something not that healthy from time to time, as well.
Watch this entertaining ad and “Making Of” video below.
Agency: Fred & Farid Paris
Art director/copywriter: Huang Feng
Art director: Pierre Jouffray
Agency executive producer: Emmanuelle Grenier
Account director: Isabelle Constant
Agency producer: Teodora Berglund