New Weetabix launches the first ad for a Golden Syrup campaign presenting the whole grain fuel with delicious golden syrup baked in that would give you the energy for the day. It’s Britain’s most loved cereal.
Watch how Dad tries to keep up with his energetic son during a day out. Luckily he’s had new Weetabix Golden Syrup, giving him the fuel he needs to do the fun stuff with a boy.
Francesca Davies, marketing manager at Weetabix, said: “We wanted to create an ad that both adults and kids can relate to, which is funny and positions Weetabix Golden Syrup as the perfect way for everyone to fuel up for those days, which are unexpectedly a little bit busier than others.”
Watch the duo getting fun and tell us what you think.
Campaign: Dad’s Day Out
Brief: Fuel for Big Days: Now with Golden Syrup
Client name and title: Hannah Blackburn, Senior Brand Manager, Sally Abbott, Marketing Director Weetabix Food Company
BBH Creative Directors: Dominic Goldman and David Kolbusz
BBH Copywriter: David Kolbusz/James Gillham
BBH Art Director:Dominic Goldman/Graham Cappi
BBH Producer: Georgina Kent
BBH Team Director: Luke Algar
BBH Team Manager: Nicolas Jayr
BBH Strategy Director: Jonathan Bottomley and Nina Rahmatallah
BBH Strategic Business Lead: Nick Stringer
Production Company: Moxie Pictures
Director: Frank Todaro
Producer: Charlotte Woodhouse
DoP: Fede Alfonzo
Post Production: Absolute
Editor/Editing House: Joe Guest at Final Cut
Sound: Aaron at Wave
Typographer: Dominic Grant at BBH