Kaka, Karim Benzema, Wayne Rooney, Ozil, Giorgio Chiellini and Iniesta, all together in the new commercial “We are 11” promoting the EA Sports FIFA 11.
“We are 11” shows the players competing with each other and other gamers while playing FIFA 11 on a giant screen. The goal is to show how gamers can connect with each other to play online. This 2 minute video was released on Friday on Facebook and also on Sunday on Sky Sports during the match of Manchester United and Liverpool.
The campaign seems to follow the success of “How Big Can Football Get?” released last year.
Created: September, 2010
Client: EA Sports
Country: United Kingdom
Advertising Agency:Wieden + Kennedy Amsterdam