The new TV commercial for Washington area woman’s foundation proves that for an ad to catch one’s attention is enough have a powerful and appealing message. This ad uses only simple animation and calm minimalistic music to tell a story about a single mother struggling to give her child everything he or she deserves.
The idea is that without help it’s really difficult to raise a child, work and study at the same time. This kind of help in a form of grants, operational resources and technical assistance can be provided by Washington area woman’s foundation.
Story by RP3 Agency
Animation by Candy Guard/Sherbet
Original music by Clean Cuts
Post Production by Cerebral Lounge.