Volvo’s President Demonstrates a Dangerous Stunt

Volvo’s President Demonstrates a Dangerous Stunt

Volvo Trucks and advertising agency Forsman & Bodenfors have released this breathtaking video spot recently – definitely a must see.

The video features Volvo Tucks’ president Claes Nilsson, who says that a good advertising must go viral. Therefore, he himself has taken the responsibility to pull that off. To demonstrate the robustness of their trucks, Mr. Nilsson stands on a 15 ton vehicle, vertically hanging on its hook. See the previous stunt video from the brand „The Ballerina Stunt“.

Watch the spot and tell us if you like it.


Client: Volvo Trucks
Agency: Forsman & Bodenfors

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