Volvo’s Experiment: the Truck Driven by a Hamster

Volvo’s Experiment: the Truck Driven by a Hamster

Volvo Trucks and advertising agency Forsman & Bodenfors have released another impressive video recently.

The brand is updating its campaign, which demonstrates the great vehicles. The ballerina and CEO stunts have gone viral immediately, but this one seem to beat all the records. To demonstrate the dynamic Volvo steering, the creatives have made a hamster to take over the wheel! See how the truck balances on a dangerous road.

Watch the spot and tell us what do you think about it.

 

Credits
Agency: Forsman & Bodenfors
Client: Volvo Trucks
Director: Jamie Rafn
Prod. Co.: Smuggler

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