Volvo Video: Backseat Drivers

Volvo Video: Backseat Drivers

Volvo and advertising agency Cake from New York have released this beautiful and amusing video ad.

The brand has adopted a different and new approach to promote its car. Instead of driving remote paths, Volvo demonstrates that it is built to please the driver and passengers. Therefore, the bunch of kids were asked to share their opinion about the car. Who could be more sincere and entertaining?

Enjoy this cute and funny ad.


Agency: Cake, New York, USA
Managing Partner: Greg James
Group Director / Social Marketing: Stacy Fuller
Social Marketing Manager: Aaron Jarosh
Additional credits: Havas Media, Rooster NYC

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