Since petrol prices are increasing, one of the most important features for a car now is fuel economy. The new Volvo V70 is supposed to do 1550 km with full tank so this is chosen as the USP for this model. To present this to the potential buyers Volvo has launched a new TV commercial called ‘Capture the Moment’.
A couple arrives to a petrol station with the new Volvo and starts taking pictures of themselves. The idea is that you should capture the moment of filling the tank because it will be a while before you come back for the refill.
Agency: Forsman & Bodenfors, Stockholm, Sweden
Production Company: Flodellfilm, Stockholm
Director(s): Tomas Jonsgården
Art Director: Johan Eghammer
Copywriter: Jacob Nelson
Producer: Magnus Åkerstedt
DoP: Jakob Ihre
Agency Producer: Magnus Kennhed
Account manager: Anders Bothén