The new Volvo S60 will debut at the Geneva Motor Show in March. So far there are no official pictures of the new car. To create an intrigue and give people a rough idea how the car will look like, Volvo invited a famous blind artist Esref Armagan to paint a picture of the new Volvo S60 the way he imagines it.
This commercial is a trailer for the campaign called “Blind preview”.
Agency: Euro RSCG Amsterdam
Agency Producer: Nicole Siers
Creative Director: Lotte de Rooij
Creative: Niels Arnbak; Marco Antonio Morales
Production: Great Guns
Producer: Sheridan Thomas
Director of Photography: David Griffiths
Post Production: Rushes Postproduction
Editor: Andy Phillips