Volvo Ad Campaign: Drive Challenge

Volvo Ad Campaign: Drive Challenge

Volvo has launched a new campaign in Portugal to promote their ecological and economical cal line Volvo Drive. Instead of showing some ordinary commercial they created a reality show or more like a test drive. Three Volvo C30 cars with full fuel tanks were given to three chosen people to see how far they can go with one tank. The one who went farthest won the car. Every car was followed by a camera crew which sent live feed to a website so people could watch how the drivers are doing. Showing in this way that Volvo cars are economical was very successful because people saw real people going real distance with one tank. As a result, the sales in Portugal, as they say, went through the roof. And it’s probably true because now the fuel prices are getting higher and people need more economical cars. And if you see a car which can do almost 2000 km with one tank, you probably will want one.

Credits:
Advertising Agency: Fuel Lisbon, Portugal
Creative Team: Pedro Bexiga, Marcelo Lourenço, Paulo Perdigão, Gonçalo Viana
Creative Directors: Pedro Bexiga, Marcelo Lourenço
Approved By: Aira De Mello
Account: Marta Kadosh
Production Company: Mindshare
Editor: Will Mazzola
Digital: Euro Rscg 4d
Digital Developer: Ricardo Gavinhos

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