New Volkswagen Polo commercial, titled “Cool”made by Spanish advertising agency DDB Barcelona, produced by Production Company “Agosto“.
The idea for the commercial was to that it’s not enough to define the new Volkswagen Polo as cool, a story needed to make evident what cool really means; to be self-confident, when you are cool, there is no need for show-offs or bragging. The result, a spot to demonstrate that sometimes, the best way to win is not to compete at all.
Watch the new VW Polo commercial below.
Aired: September 2009
Brand name: VW Polo
Agency: DDB Barcelona
Advertising Agency: DDB Barcelona
Client marketing director: Caita Montserrat
Client advertising director: Albert Garcia
Agency Producer: Vicky Moñino
Creative Directors: Jose Maria Roca de Viñals / Juan Ramón Alfaro
Account manager: Gorka LozanoDirector: Pep Bosch
Production Company: Agosto
Producer: Julia Carrasco
Director of Photography: Paco Femenía
Post Production : Infinia
Post Production Supervisor: Sergi Roda
Editor: Alba Oriol
Production Service Company: Film-maker, Sofía