Volkswagen Golf TV Ads Campaign

Volkswagen Golf TV Ads Campaign

The new Volkswagen Golf is a 2009 wolrd car of the year. To emphasize their supremacy over the competitors they launched new TV commercials campaign. The ads feature three persons who are former automotive engineers. Yurie symbolizes Japanese car manufacturers that are famous for reliability, style and design, Nigel symbolizes British who are known for craftsmanship and refinement and Enzo who stands for Italian car manufacturers that are famous for performance and handling. The story in commercials tells that during all their careers as engineers they have been competing against VW Golf models because this car kept raising the bar in all the categories. And even when they started new careers, the new VW Golf still keeps appearing as the best car.

Credits:
Advertising Agency: Palm + Havas, Montréal, Canada
Creative Director: Pascal De Decker
Copywriter: Stuart Macmillan
Artistic Director: Tony Hird
Strategic Planner: Aurélie Dehling
Agency Producer: Marielle Mougeot
Production House: Films Traffik
Director: Matthieu Mantovani
Director of Photography: André Chemetoff
Production House Producer: Michel David
Postproduction: Vision Globale
Music: Studios Apollo
Scoring: Sonart
Web Production: Marie-Claire Garneau
Print Production: Suzanne Mainville, Gabrielle Lamarche
Client Services: Marie-Ève Lévesque, Marjolaine Durand

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