Volkswagen and advertising agency Ogilvy from Cape Town have released this video documenting the Street Quest.
German vehicle is said to be the most popular in South Africa’s streets. Therefore, the creatives made an interactive page, where people could mark Volkswagen in the streets by using Google Maps page. The increased interest in the brand as well as its Facebook page has gladden the company a lot.
Watch the video and tell us what do you think about it.
Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Designer: Fred Cilliers
Copywriter: Tim Human
Business Director: Gre3g Tebutt, Adrian Varkel
Motion Designer: Andrew Pullen
Head Developer: Umar Jakoet
Developers: Michael Theron, Melinda Wantenaar, Will Roos
Producer: Kurt Paulse