Volkswagen Smart and advertising agency BBDO Proximity from Berlin have released this hysterical video spot lately.
The ad has won Gold at the Art Directors Club Europe 2013 Awards. The video depicts empty VW Smart’s attempts to drive in the nature. However, it is the smartest auto in the city. The creatives compare this small car with SUV.
Watch the video and have a good laugh.
Agency: BBDO Proximity, Berlin, Germany
Creative directors: David Mously, Ton Holländer
Director: Daniel Warwick