Volkswagen Beetle and advertising agency DDB Guoan Group have released this hilarious short ad the other month.
The video features seniors, who suddenly became rebellious. They are wearing fashionable sneakers, spray graffiti, skateboard, learn extreme tricks on a bicycle and go out in the nightclubs. The amusing campaign encourages not to miss fun while you are young and offers Beetle as a perfect choice for youth. A catchy music tune makes the commercial even more entertaining.
Check it out and have a good laugh.
Agency: DDB Guoan Group (DDB China)
Executive creative director: Jeremy Craigen
Executive creative directors: Stephen Mui, Greg Bray
Art directors/copywriters: David Mackersey, Jonathan John
Director: Steve Ayson via The Sweet Shop
Director of photography: Antonio Paladino
Executive producer: Claire Davidson
Producer: Maricel Ticar Santos