Volkswagen Commercial: Play the Road

Volkswagen Commercial: Play the Road

Volkswagen and advertising agency Tribal DDB have released this video, which presents the most amazing thing you will ever see.

The brand shows how a brand new app „Play the Road“ is going to work in VW Golf FTI. The users will insert the gadget in the onboard computer and hit the road, while the app will react to every turn and pressure of the car, thus creating a unique music. The app is not available yet, but we are certainly hooked!

Watch the video and tell us what do you think about it.


Agency: Tribal DDB
Client: Volkswagen
Producer: Lucy Westmore
CD: Simon Poett
Creative: Sam Turk
Creative: Paul Robbins
Prod. Co.: B-Reel
Director: Anders Hallberg
Producer: Trine Pillay
DOP: Peter Riis
Editor: Walter Mauriot
Post House: Circus Amsterdam

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