Volkswagen Commercial: Park Assist

Volkswagen Commercial: Park Assist

Volkswagen Commercial: Park Assist

In order to promote the launch of the new Golf 6, with Park assist, in an unexpected and cost-effective way, we hired car guards to pop up in unusual places, such as cinemas, cafes, and beaches. For the price of a movie ticket and a car guard’s daily rate, the brand got to have a presence in a cinema. The car guards leisurely took a break, as the New Golf’s Park Assist feature did their job for them.

Released: August 2009
Advertiser: Volkswagen
Brand name: Volkswagen Golf
Agency: Ogilvy Cape Town
Country: South Africa

Credits:

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Gordon Ray
Art Director: Matthew Pullen
Copywriter: Craig Ross

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