Volkswagen and advertising agency AlmapBBDO from Argentina have released a new campaign lately.
The two videos promote Volkswagen’s Side Assist technology, which enables drivers to notice a car coming from the blind spot. The creatives have moved the action from the road to the house surroundings and compared what an impact an unpleasant surprise like a vehicle in your blind spot does.
Watch the videos and tell us what do you think about the campaign.
Agency: AlmapBBDO, Argentina
General Creative Directors: Marcello Serpa, Luiz Sanches
Creative Directors: Renato Simões, Marcos Medeiros, André Kassu, Bruno Prosperi
Creatives: Marcelo Nogueira, Benjamin Yung Jr., Pedro Rosa
Agency Producers: Vera Jacinto, Rafael Motta
Production Company: Paranoid BR
Director: Dulcídio Caldeira
Account Supervisors: Gustavo Burnier, Filipe Bartholomeu, José Lopes, Isabela Crepaldi, Johana Quintana, Isabella Franco
Planners: Cintia Gonçalves, Sergio Katz
Media: Paulo Camossa, Brian Cody, Fábio Urbanas
Advertiser’s Supervisors: Artur Martins, Tiago Lara, Ana Paula Lobão