Volkswagen launched a new advertising campaign including 6 TV commercial to promote the new 2011 version of the Jetta. These ads are created by Deutsch, Los Angeles advertising agency with production of Rattling Stick / Epoch and direction by Daniel Kleinman.
We can say that there are two types of spots. The purpose of first group commercials (spots “Moonlighting” and “Dream team”) is to show the passion he arouses in people a Jetta and surprised to discover that the new car is being offered at very affordable prices in the market.
In the video “Moonlighting” we know what a guy would do for love. The spot, entitled “Dream Team”, shows the engineers and designers responsible for the new Jetta creation and how they get disappointed when they known the price of new Jetta.
Secon group of short commercials shows techincal characteristics of 2011 Jetta like more space for legs or Intelligent Crash Response System, also don’t forget the campaign’s theme, “Great. For the price of good”.
Advertising agency: Deutsch, Los Angeles
CEO/Chief Creative Officer: Eric Hirshberg
EVP/Group Creative Director/Art Director: Michael Kadin
EVP/Group Creative Director/Copywriter: Eric Springer
Senior Copywriter: David Povill
Senior Art Director: John Dwight
SVP/Director of Integrated Production: Vic Palumbo
Senior Producer: Marissa Wasser
Production Company: Rattling Stick/Epoch
Director: Daniel Kleinman
Director of Photography: Stuart Graham
Executive Producer: Johnnie Frankel
Editorial: Cut + Run
Editor: Eve Ashwell, Steve Gandolfi, Frank Effron
Assistant Editor: Sean Stender
Music: RPA & United Nations of Sound “Are You Ready”
Visual Effects Company: The Mill