The new Vodafone commercial is just promoting their brand because it doesn’t feature any new or unique services that Vodafone could provide. What it does show is an interesting way of using Vodafone SMS messaging services.
2000 SMS messages were sent in a sequence to 1000 cell phones which are put on a wall. The result is a famous Tchaikovsky’s 1812 Overture created using SMS alert sounds of 1000 cell phones.
Agency: Colenso BBDO Auckland
Production Company: Flying Fish New Zealand
Director(s): Wade Shotter
James McHoull (Account manager)
Nick Worthington (Executive Creative Director)
Nick Worthington, James Hurman (Art Director)
James Hurman, Nick Worthington (Copywriter)
Digital Sparks (Producer)
James Moore (Producer)
Andy Commis (DoP)
Nigel Sutton (Agency Producer)
Nathan Pickles (Editor)
Country: New Zealand
Group Account Director – Andrew Holt,
Senior Account Director – Cath Bosson,
Planner – James Hurman,
Sound Design – Liquid Studios.