Two new spots to promote Visa’s tie-up with the NFL.
First commercial, created by TBWA/Chiat Day/Los Angeles, following the concept “More people go with Visa”, the main objective is to strengthen the bond that exists between Visa and sports fanatics, showing the passion of Americans and encouraging them to go to the stadiums and have fun.
Second commercial remember, that this season, Visa could be your ticket to gameday. Using your Visa card could land you and three friends at 2009 NFL Playoff game, 2010 NFL Pro Bowl, and Super Bowl XLIV hot.
When you use your Visa card between September 10 and November 30, 2009, you’ll automatically be entered for a chance to win this ultimate NFL Mega Fan experience.
The song in these Visa commercials is “I’m Shipping Up to Boston” by Dropkick Murphys.
Agency: TBWA\Chiat Day\Los Angeles
Copywriter: Mike Yagi, Steve Howard
Art director: Dana Markee, Brent Anderson
Production company: Holmes Defender of the Faith
Post-production company: Whitehouse Post