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WWF Earth Hour Commercial
WWF Earth Hour Commercial

WWF has launched a new funny commercial for the Earth hour. They ask people to turn their lights off for one hour. The commercial shows a famous character Dart Vader telling a story about his life and his image problems because people think that he is a bad person.

Lexus Hybrid Commercial: Milestones
Lexus Hybrid Commercial: Milestones

One of the rule of brand positioning states: if you are first in the market, most likely you are also first choice in people’s minds. It means that you are the market leader and the competitors must position themselves in some other way to attract attention. This is how Lexus positions irself as market leader

Sony VAIO Commercial: The Rocket Project
Sony VAIO Commercial: The Rocket Project

Nowadays, to promote a new computer it’s not enough to say all the numbers about its hardware and expect that potential buyers will be interested. Sony came up with an idea how to really deliver a message that their new VAIO laptops are fast and capable of anything.

Tetrapak Commercial: Lightning
Tetrapak Commercial: Lightning

Tetra Pak has launched a new funny commercial about a park ranger Roy Sullivan who is struck by lightning 7 times. So it’s only natural that Roy feels angry at the nature. The commercial sends a message that unless the nature has treated you really bad for a very long time, you don’t have any right to disrespect it.

Migros Commercial: Respect
Migros Commercial: Respect

Migros, the largest supermarket chain in Switzerland has launched a new TV commercial called ‘Respect’. The tagline says ‘Respect the nature and someday nature will return the favour’ meaning that the Migros does respect the nature and because of that they can offer good quality products.

Hornbach Commercial: Faces
Hornbach Commercial: Faces

Home improvement store chain in Germany Hornbach has launched a new TV commercial called ‘Faces’. The idea is simple – to show face expressions men make when they work with various tools or other stuff that can be bought in Hornbach stores.

Volvo Ad Campaign: Drive Challenge
Volvo Ad Campaign: Drive Challenge

Volvo has launched a new campaign in Portugal to promote their ecological and economical cal line Volvo Drive. Instead of showing some ordinary commercial they created a reality show or more like a test drive. Three Volvo C30 cars with full fuel tanks were given to three chosen people to see how far they can go with one tank.

13th Street Commercial: Last Call
13th Street Commercial: Last Call

A new TV channel for thrillers, horror and crime movies came up with really original idea how to reach its target audience. They created a horror movie and showed it in cinemas. Sounds simple, but the movie wasn’t ordinary.

Drench Commercial: Mr. Memory
Drench Commercial: Mr. Memory

Drench, a bottled water brand in the UK has launched a new interesting TV commercial featuring, as they say, world’s smartest pet, a goldfish called Mr. Memory. The commercial shows how the goldfish is put in a home-made maze to see if it can make through it and find a way out.

Orange Commercial: Triple Internet Package
Orange Commercial: Triple Internet Package

Orange has launched a new TV commercial promoting their triple Internet package for your laptop, cell phone and home. The commercial itself doesn’t show anything even close to the Internet or the features of the new Orange package. What it does show is a story about three boys who are grown in a farm.

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