VH1 and advertising agency Del Campo Saatchi & Saatchi from Argentina have released this brilliant spot the other day.
The commercial raises awareness about bullying and fights back with this cool spot. It features kids, who, while being bullied and beaten, are singing the legendary hymn of survival – Gloria Gaynor’s “I Will Survive”. One day these kids will be the world class bosses and will make the best of their lives unlike their bullies.
Watch the video and tell us what you think about it.
Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Juan Pablo Lufrano, Ariel Serkin, Dani Minaker, Sebastian Tarazaga
Agency Producers: Andy Gulliman, Felipe Calviño, Adrian Aspani
Account Director: Ana Bogni
Production Company: Landia / Stink
Director: Agustin Alberdi
Executive Producers: Daniel Bergmann, Andy Fogwill, Diego Robino
Producer: Nell Jordan
Director of Photography: Carlos Ritter
Post house: Electric Theater
Sound: Pure Sound