Vaseline Sheer Infusion Commercial: Amazing Moisture

Vaseline Sheer Infusion Commercial: Amazing Moisture

Vaseline introduced a new product – a Sheer Infusion body lotion which offers “Superior moisture across all layers of your skin”.
The TV commercial featuring acrobats performing an aerial ballet in white suits and diving gently through seemingly hard surfaces illustrates how good the Vaseline Sheer Infusion body lotion works on the skin. Shooting this ad required one year of preparation, 1.5 miles of rope and 60-foot high set for the acrobats to perform.

Credits:
Agency: BBH, New York
Chief Creative Officer: Kevin Roddy
Client: Vaseline / Unilever
Group Creative Director: Todd Riddle
Art Director: Maja Fernqvist
Art Director: Joakim Saul
Copywriter: Joakim Saul
Head of Broadcast: Lisa Setten
Senior Producer: Julian Katz
Head Of Production: Bruce Wellington
Director: Noam Murro
Production Company: Biscuit Filmworks
Executive Producer: Shawn Lacy
Line Producer: Jay Veal
Director of Photgraphy: Simon Duggan
Editor: Russell Icke
Editorial Company: The Whitehouse
Executive Producer: Corina Dennison
Visual Effects: Carbon VFX
Lead Flame Artist: Kieran Walsh
Executive Producer (VFX): Frank Devlin
Post Production: The Mill – New York
Colorist: Fergus McCall
Audio: audioEngine
Audio Engineer: Tom Goldblatt

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