US Army Commercial: Officership Anthem

US Army Commercial: Officership Anthem

A parade of U.S. Army leaders are shown in powerful archival footage, from General George Washington to Teddy Roosevelt, Douglas MacArthur, Dwight D. Eisenhower and Colin Powell. The message ends with a call to action:They bring out the best in others and themselves. Can you?

Released: August 2009
Advertiser: US Army
Agency: McCann Erickson
Country: USA


Agency: McCann Erickson, New York
Agency Producer: Anna Beth Weber, Ian Kelly
Copywriter: Dan Donovan
Creative Director: Marco Cignini, Tim Dillingham
Editor: TG Herrington
Editorial Company: Cut + Run
Executive Creative Director: George Dewey, Craig Markus
Senior Copywriter: Mark Borcherding

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