Urban Beard and advertising agency Mass Minority from Toronto have released this funny commercial.
The spot promotes the very hipster thing – an urban beard. And what defines hipster is that whatever they represent looks real, but actually is fake. So just like a hipster man with a beard – you would expect him to know how to follow his instincts and make a furniture from a piece of wood. Yeah, right.
Watch – learn.
Agency: Mass Minority, Toronto, Canada
Creative Director: Brett Channer
Art Director: Sean Frewer
Copywriter: Cassi Kaplan
Director of Photography: Maya Bankovic
Editor: Sean Frewer
Production Manager: Jennifer Bertling
Executive Producer: Jason Kennedy