Advertising agency Voskhod and concerned citizens from URA.RU along with artists decided to make politicians fulfill their promises.
The video takes us to Yekaterinburg – the fourth largest city of Russia. The local website URA.RU collaborated with creatives and reminded politicians their promise to repair the roads. They made a truly creative campaign and their persistency brought good results. The idea could be summarized like this: Make art, not war!
Watch the video and tell us what do you think about it.
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Egor Gavrilin
Illustrator: Alex T
Designer: Dmitry Maslakov