Upwell Commercial: Design Studio Hacks IKEA

Upwell Commercial: Design Studio Hacks IKEA

Upwell – an independent design studio – has gone to the most unexpected lengths to promote their product.

Upwell has created a light switch plate, which holds letters and keys as well. The company has hacked Ikea store for that matter: they have placed their invention in Ikea. It worked: the functional good has attracted attention of the customers that day. And now this viral video promotes the brand. This might be the most unconventional ad this year!

Watch the spot and tell us what do you think about this.


Video production, video & audio: Oliver Elliot, Chad Harber, Eric Deichl

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