Upstate University Health System Rebranding Campaign

Upstate University Health System Rebranding Campaign

The Syracuse academic medical center has adopted a new name, Upstate University Health System, and launched rebranding campaign that includes TV, print and radio advertising. The rebranding campaign will cost Upstate nearly $1 million over two years.

The new Upstate University Health System name serves as an umbrella term for its many parts such as University Hospital, its medical school, nursing school and other. Upstate’s name has changed eight times since the institution was founded in 1834.

Lewis Communications, an out-of-state ad agency with expertise in health care, developed the new name and launched the branding campaign. The agency also came up with a new tagline for Upstate: “Knowing Changes Everything.”

Watch Upstate University Health System TV commercials below:

Upstate University Health System Commercial: Amy

Upstate University Health System Commercial: Betty

Upstate University Health System Commercial: Eric

Upstate University Health System Commercial: Hannah

Upstate University Health System Commercial: Joe

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